It’s Time Is Now.

 

I was putting up a set of posters on common misuses (to vs too, etc), and when I came to the it’s vs its one, I hesitated.

Between you and me – not in front of the children – can we just abolish “its”? My objections are twofold:

  1. I don’t see how “it’s” shouldn’t always be valid
  2. “Its” just looks stupid

Also, there’s my reflexive examination of either for misuse (oh, the undeserving brainpower), my unseemly glee when I spot an error (often accompanied by ungracious inklings of superiority), and the annihilating shame when the error is mine (you have no idea).

Can we just accept the possessive apostrophe in all it’s situations? Its’s just not for me.

 

PS Yes, I put the poster up. Yes, I’ll teach… it.